Just like we continue to push the limits of creativity, ODLO continues to amaze us with their tireless drive for performance and innovation. Whether they develop sportswear featuring state-of-the-art technology or set out to conquer new territories in design - the Swiss are always good for a surprise. After establishing the brand as innovative leaders of active layering via two consecutive campaigns in 2018, we were more than excited to get started with their Spring / Summer 2019 campaign. 

ODLO is synonymous with an active and social lifestyle that our SS 2019 campaign mirrors. Starting off, we travelled across Europe to shoot key visuals and video sequences depicting all core sports disciplines of the brand, establishing a unique look that is guaranteed to stand out across diverse media channels and touchpoints. In the next step, we combined the imagery with motivational messages and product benefits in the form of creative headlines, that always related back to our well established #zeroexcuses. The result is an inspiring and highly recognizable 360° campaign that is as fun to watch as it was fun to make. 

One of the ingredients for ODLO’s success is a unique, genre-transcending collaboration with the world-renowned team of designers around architect the late Zaha Hadid. It all started when ODLO launched an exciting new product line at the end of 2018 that combined the aesthetics of architecture and sports and earned them massive recognition in the international sports community. Obviously, this success story had to be continued in 2019.