- AuthorAlexandra König
- Published15 March 2019
THE BIGGEST, BADDEST, BEST RED BULL X-ALPS EVER
The world’s toughest adventure race gets a refresh as zooom + Red Bull collaborate to create the toughest route this iconic race has ever seen. A true challenge for only the most hardy paragliding pilots with a taste for endurance sports, the Red Bull X-Alps takes competitors from Salzburg, Austria to Monaco – and the only way to move is hiking or paraglider flight.
zooom – wholly responsible for both concept and production of this one-of-a-kind event – handles every aspect of the event from race planning and logistics to content production, as well as PR and marketing. One of the mainstays of this massive race across international borders is the Live Tracking at redbullxalps.com – letting viewers across the globe follow the race in precise detail.
This year’s new route explores territory not yet seen before in eight previous editions. Tackling 13 turnpoints and spanning over 1100 straight-line kilometers, navigating the route quickly will be like playing chess with the mountains as the athletes race against each other and themselves. While there’s always a little bit of luck, it’s a true test of their piloting, route-finding and strategic skills as they explore some of the most iconic locations in the Alps.
Red Bull X-Alps is just one of many projects and events zooom executes for Red Bull – others include the far-reaching adventure and action sport-focused photo contest, Red Bull Illume, or Red Bull Mind Gamers.
Make sure to follow all the high-flying racing action starting June 16th on redbullxalps.com!