Fast forward to Spring / Summer 2019: the all new ODLO female activewear collection designed in collaboration with Zaha Hadid Design hits the market. Dedicated to all women with an active lifestyle, each individual piece makes sure that the pleasure of performance and a great look go hand in hand. Inspired by the aesthetics of Zaha Hadid designs, our campaign was shot in bustling metropolitan hot-spots in a modern, urban visual style.
With the claim „OWN IT“ we set the tone of the campaign, empowering strong women around the globe. „OWN IT“ encourages them to keep shining their light – no matter if it‘s inside the gym or out on the street.
You can get a little taste of the campaign right here. For the rest, you will have to keep your eyes open in Spring / Summer 2019!