From concept to completion
From concept to completion, we own the entire task list for the Red Bull X-Alps. It’s event planning down the most minute detail – and there are many, many details.
The almost neverending to-do list includes all the stuff you’d expect: location agreements, sponsor acquisition and management, comms plans, press releases, press conferences, on-site display – all part of making sure the Red Bull X-Alps is a success for everyone involved.
But because of the unique nature of this media behemoth, there’s a few more things you probably haven’t thought of. We also have to put together the rules of the race, develop the route and make sure it’s both safe and doable while still being challenging and exciting, and of course, select from a pool of athletes which ones are up to the task. And it’s not over then. There’s still the design and production of event-specific sportswear and outerwear for both athletes and crew with our partner Salewa, press conferences and parties to plan and a lot of logistics.