Our partnership began at a significant time for Schöffel, as not only were they looking for a new brand campaign but were also in the process of taking on an additional sports category: Trail, Travel, and Gravel Biking.

It all began with one question: How do we pay tribute to Schöffel’s legacy whilst making the brand fit into an entirely new segment at the same time? It was all hands on deck as our team of strategists, concept developers and art directors reworked the brand strategy, CI, logo and font; meanwhile our in-house photography experts developed a unique signature style for the brand. It was this team spirit that ensured the foundation, and brand, were ready for a disruptive new campaign.

Breaking out into a market that is already highly saturated makes it even more important to make sure you do it right, especially when your brand is already renowned for their quality. We wanted to ensure that the existing brand trust (and, let’s be honest, brand love) was created with the new market, the outdoor bike people. Using Schöffel’s phenomenal fit and functionality, zooom created a set of assets such as a mood video, a high-tech CGI, and some cheeky social posts to get the message out there to all travel, trail, and gravel bike enthusiasts that Schöffel is here.

Shifting the brand into a modern and bold space with the new DON’T WASTE YOUR TIME brand campaign called for a relook at Schöffel’s existing assets. The new corporate identity we created was rolled out into everything from the videos to the flyers, workbooks, and pretty much everything Schöffel touches. The logo was also refined to align with the current design language, with a big influence on how it looks on the clothing too. It’s been an exciting ride so far and we can’t wait to see what adventures the future holds for zooom and Schöffel.