Making ideas move
To embody Stromer’s newly revitalised brand positioning, we needed a series of communication concepts for both B2B and B2C audiences. From concept to execution, we led all aspects of the campaign. Enlisting the skills of our production team, we headed to Munich and Hamburg for a series of photo shoots, whilst our US team put together an captivating brand video across the pond.
Using the images from our photoshoot, we created a wide variety of promotional tools and a B2C campaign to position Stromer’s e-bikes as a new and more efficient solution to the daily commute. We also tailored a B2B approach for companies whose employees could benefit from both private and business-related use of the bikes.