From the urban streets of Tokyo, to a wall tent hanging 700m above the ground - no location is unreachable for these super speedy Xtreme Delivery people. The latest videos are a testament to this, following the guys as they race down windy mountain passes and sprint across freezing glaciers. There really is no location too impossible for Yodobashi’s Xtreme Delivery.
There are many obstacles that delivery people face every single day. The most common issue? Getting stuck in back-to-back traffic, both of whether it’s cars or people. However, for Yodobashi Xtreme it’s all about speed, which is why these delivery men didn’t let anything get in their way of delivering as fast as possible. No hurdle is high enough to stop these delivery guys.
We sent Kenichi Sato, Japan’s finest Pro Free Runner, on a mission: Deliver a package for Yodobashi Xtreme Delivery in the metropolis of Tokyo. Trying to keep up with this champion was a challenge of its own.
Our very first Yodobashi Xtreme Delivery campaign set the course for action by racing a car, a motorbike, and a plane against the clock to deliver in record-breaking times. It was the ultimate test for a brand like Yodobashi that prides itself on innovating new ways to make their shopping experience one-of-a-kind, and a whole lot of action-packed fun for everyone involved.
People of Japan see the big red X and immediately know it’s Yodobashi Delivery Xtreme rushing off to make another customer smile. Our team at zooom conceptualized and created a corporate identity for the brand with a new logo that epitomizes the feeling of speed. This was placed on everything from the delivery trucks to the delivery people.
We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.
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