- ClientLeica Sport Optics
- Web leica-camera.com
LEICA NOCTIVID CAMPAIGN
Leica Sport Optics approached us to think of a communication campaign for their new Noctivid binoculars. Together, our teams underwent a complete analytical and conceptual process to develop and execute the full campaign, design effective key visuals, online banners and digital assets. The most fun part of the job? Creating a full storyboard and producing the product video in German and English. In addition, we designed some merchandising tools like limited edition Noctivid T-Shirts and bags.
Our graphic design work on Leica's Hunting & Nature catalog helped communicate the brand’s premium position and tells the story of Leica’s long history in the worlds of nature observation & hunting. In addition to creating a layout concept that was new and fresh, we had to make sure it worked in four different languages.