Powertraveller, a provider of high-end portable chargers & solar panels, was looking for a partner to help them lead a strategic repositioning effort to carve out a market niche they could own.To that end, our agency engaged in a straight-forward immersion process that consisted of three phases: 

In Phase I, we analyzed Powertraveller’s strategy, their product portfolio, and roadmap, reviewed their current customer base and untapped customer segments, and studied the competitive landscape.

In Phase II, we further deepened our understanding of the client’s business by setting up one-on-one interviews with their management & sales teams, as well as selected distributors and retailers in key markets. 

In Phase III, we consolidated our findings and came up with a new brand positioning strategy.

This in turn led to a complete rebranding effort including a logo redesign, new tagline, brand book, as well as product packaging, POS tools, and sales & marketing materials. The interview process also enabled us to set up a list of marketing priorities and support the sales strategy through targeted marketing initiatives right from the start.