Red Bull’s Mind Gamers project is a unique brand-building mission – it’s not telling or selling a story, but inviting you to be part of creating one. Escape-the-room puzzles, memory games – this unique installation-event had to literally capture your attention. Competitors qualified through a series of online games before being invited to the compete head-to-head, in real life and real time. In 2017 the major theme was ‘Esacpe the Room’ – in 2018, Rubik’s Cube specialist are battling at various regional events worldwide, leading up to the World Championship Showdown in Boston. We worked on both!