We’re proud to announce that we together with our client Kelag have been awarded with the German Brand Award 2025 in the category Excellence in Brand Strategy and Creation – 360° Campaign. The award celebrates our implementation of the campaign, "Die Energie, die Kärnten vorantreibt", for its clarity, purpose, and creative impact. With over 80 million media contacts, the campaign proves what happens when strong values meet powerful storytelling.

The campaign, launched in October 2024, delivered more than 80 million gross contacts across all media channels—proof of both strategic excellence and creative strength. From concept to cross-channel execution, Zooom took the lead as the creative agency, weaving emotion, clarity, and purpose into every touchpoint. The campaign featured a dynamic media mix including print, outdoor advertising (notably branded buses in Klagenfurt), cinema spots, radio, digital advertising, and a strong social media push across Instagram, Facebook, and YouTube.