• 著者Alexandra König
  • 公開済み 28 10月 2018

LEICA AND ZOOOM REDEFINE THE L-MOUNT

PUSHING CREATIVE BOUNDARIES

With 20 years of experience in the imaging industry, zooom is proud to have worked on countless projects with world-renowned camera brand Leica. Our latest collaboration focuses on the L-Mount; a system that allows different cameras to connect to different lenses. To do this, Leica teamed up with Panasonic and Sigma to integrate the L-Mount into the APS-C and full-frame cameras of all three brands. The move doesn't just revolutionize inter-camera compatibility, but it unlocks a whole new world of creative potential.

To spread the news to the masses, our team at zooom set about creating a wide range of promotional materials. From the initial creative concept, to the design of an eye-catching key visual, our mission was to market the system in a way that lines up with Leica’s premium character. We also produced a short video about the L-Mount and created a series of captivating social assets to capitalize on as many different platforms as possible.

Still curious? Then, head over here to learn more about our work with Leica.

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