A new star has entered The ORGANICS line-up. On Monday 9th, The ORGANICS by Red Bull unveiled Minty Blackberry – a refreshingly balanced composition where fruity-floral blackberry notes meet a light minty breeze. The result: a sophisticated, sparkling refreshment that surprises with every sip.

To support the launch, zooom’s creative team partnered with the brand to bring the new flavour to life across multiple touchpoints. From the very beginning, our role focused on shaping a distinctive visual world for the product.

Our team developed the art direction for the launch, crafting the key visual that defines the look and feel of Minty Blackberry. Building on this foundation, we also created point-of-sale concepts designed to capture attention and translate the flavour’s refreshing character directly into the retail environment.

Beyond static visuals, motion played an important role in the rollout. We fine-tuned a dynamic bubble animation asset, designed to echo the drink’s sparkling freshness. The animated element was rolled out across social media channels and out-of-home placements, adding a lively, instantly recognisable layer to the campaign.

Furthermore, zooom also supported the digital launch of Minty Blackberry on the newly refreshed ORGANICS website. The new flavour was integrated into the brand’s online experience, ensuring that the fruity-floral character and refreshing minty twist are just as vibrant on screen as they are in the bottle.