Sponsorship is a partnership
Red Bull X-Alps is the world’s toughest adventure race and it’s coming back for another edition in 2021. Even with everything that has been happening, the athletes are already preparing for the most important race of their lives. This includes rigorous training and entrusting someone to be their team mate, their supporter, and ultimately someone who will be with them for over 1000km.
It’s a partnership, just like a sponsorship with Red Bull X-Alps.