Strategy

Creating customer conversations

Marketing is about creating a conversation, but between brands it’s still a battle for both market, and mind share.  So, you need a strategy of what to do and how to do it. That’s where zooom’s strategic services come into play. We give you the road map, battle plan, and strategy to succeed in getting your story in front of the people who need to hear it.

Giving your brand impact

Brand Positioning

Effective brand positioning is done from the ground up and directly affects every decision, from the big business decisions all the way through to the fonts you use. You’re not just selling a product or service – you’re selling an identity, because consumers buy into the idea of the brand and what it means to their identity.

Brand Positioning Strategy

Know your role

Who are you and what do you do? You may know the answers to these questions – but do your customers? That's Brand Positioning – and something we're experts at. Effective brand positioning is done from the ground up and it directly affects every business decision, every word, every image, every design. Don’t just sell them a product – sell them a brand/identity. You don’t want a consumer to simply purchase your product – you want them to buy into the idea of your brand.

Building Brand Bibles

Corporate Identity

Corporate identity isn’t always easy. Pantone 2129 C, or Pantone 2129 CP? Is your tone conversational, authoritative, scientific, or casual? Do you speak American English or British? Consistency is key when communicating with consumers – that's why the world's most successful brands have their own bible.
Whether your brand is big or small, we can help you write yours – establishing your mission, tone of voice, style guide, visual identity, and more.

Network enabler

Our friends are your friends

Skills can be acquired. Research outsourced. Consultants hired. But a network? That needs to be built – and fortunately for our clients, we’ve been building ours for twenty years. The benefit of working with zooom is that we can work with our network to work for you – whether it's, setting up global marketing or business partners or helping to open entirely new markets. Our contacts in the adventure, lifestyle and imaging industries are absolutely unparalleled – as is our willingness to help your campaign succeed. 

 

That’s why for every project, we consider what’s best not only for consumer communications, but ways in which your brand can collaborate or find a new business solution by working with other brands in our network – whether it’s media, retail, or other networks or revenue streams. We work beyond the campaign to maximise your market reach and impact. 

CONTACT

LET'S GET TOGETHER

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