This summer, Mammut invited the world to take their best shot and share “Your Kind of Summer” – and the response was nothing short of extraordinary. Over 10,000 submissions poured in from more than 80 countries, spanning professional and amateur photographers alike. From alpine sunrises to canyon descents, hidden gems to must-see landmarks, the images captured the spirit of adventure in every form.

With a multi-million reach across global social and traditional media, the campaign proved to be a true celebration of creativity, community, and the outdoors.

From concept and creative direction, photo contest & judging management, content production to international news distribution, zooom led the charge – delivering a high-impact opener to ignite entries and engagement worldwide.