• 著者Tarquin Cooper
  • 公開済み 21 7月 2022

Leica and lumix form l2 technology

An alliance between two iconic brands

When two giants of photography come together to form a new cooperative culture, it’s natural they should approach zooom to take care of the branding. We are well known for our passion and understanding of the photography market and our expertise in building better brands.

In a move that strengthens their two decades long partnership, Leica and LUMIX wanted to develop innovative solutions for a new world of imaging. By integrating Leica‘s leading-edge expertise in technology, optical engineering and German craftsmanship with LUMIX’s pioneering spirit for innovation and digital transformation, the two icons set out to push the boundaries of imaging. Our brief? Create the name and logo of this exciting technology partnership and to prepare the accompanying content for the clients’ respective channels.

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