Kelag

Kelag’s multi-year campaign brings brand and product communication together under one consistent creative approach. Developed in collaboration with zooom, the campaign translates energy-related topics into communication that is clear, relevant and connected to people’s everyday needs.

At its heart is a simple idea: energy solutions should support what matters to people in their daily lives. Under the campaign platform “More of what matters”, different topics and products can be communicated within one recognisable framework.