ProjectCampaign
ClientKelag

More of what matters

Kelag

Kelag’s multi-year campaign brings brand and product communication together under one consistent creative approach. Developed in collaboration with zooom, the campaign translates energy-related topics into communication that is clear, relevant and connected to people’s everyday needs.

At its heart is a simple idea: energy solutions should support what matters to people in their daily lives. Under the campaign platform “More of what matters”, different topics and products can be communicated within one recognisable framework.

One Idea. Many (Energy-) Stories.

The campaign creates a common framework for different communication needs. Brand messages, photovoltaics, heating solutions, electric mobility and specific offers can each have their own focus while remaining part of the same overall campaign.

The approach allows communication to range from broader brand storytelling to concrete product information. Depending on the topic and channel, individual executions can highlight different customer needs and benefits while maintaining a consistent look and feel.

Make Energy Feel Simple

The campaign puts people and everyday situations at the centre. Building or renovating a home, considering a new heating solution, switching to electric mobility or exploring photovoltaics are examples of moments in which energy decisions become relevant.

Rather than focusing primarily on technical details, the communication shows how different energy solutions can fit into everyday life and which practical benefits they can offer. This makes complex topics more accessible and provides a clear starting point for further information about products and services.

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Built to Adapt

A flexible headline and visual system allows the campaign idea to be applied across different topics, formats and channels.
The central creative approach remains recognisable while individual messages, products and calls to action can be adapted to the respective communication objective. This gives Kelag a consistent framework that can be developed further over time and used for different areas of communication.

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Different Departments. One Direction.

As Kelag’s long-standing agency partner, zooom worked closely with different teams and stakeholders throughout the development of the campaign. Objectives and requirements from brand and product communication were brought together and refined during the concept development process.
The result is a shared campaign framework that can accommodate different communication needs while maintaining a consistent overall appearance.

The collaboration was defined by a strong spirit of partnership, a high level of reliability and a shared understanding of the campaign idea. We are more than pleased with the result. Together, we succeeded in bringing ‘Mehr von dem, was zählt’ to life in an emotional, accessible and impactful way

Nico Kollmann, Team Lead Communications at Kelag

Bringing the Idea to life

The campaign was accompanied by a two-day photo and video production, creating a broad range of visual material within one consistent visual world.

Photography and moving images were produced in parallel to support different formats and communication needs, from broader campaign content to more focused product communication. The resulting material was designed for flexible use across different channels and campaign applications.