• AuthorSiobhaun Hieber
  • Published 05 February 2021

Launching a new link for leitz

New Identity, new Website

One of our most recent achievements as an agency was the successful relaunch of the brand Leitz, paying tribute to its rich heritage and community of cinematographers. Along with reinventing the brand and creating their new corporate identity, a big part of our job is ensuring that is continued through to every touch point. This included implementing new CI on all the packaging, communications, and creating a brand-new Leitz website in both German and English.


Made for Motion Pictures

Leitz lenses are renowned for helping cinematographers bring their stories to life through film. The new website is visual and video driven, giving people an idea of what can be expected from the high-quality lenses. The products are reorganized, making it easier to find what you’re looking for with videos showcasing how each lens behaves in different environments.

Shot with Leitz is a new feature that gives people the opportunity to see every film that’s used a Leitz lens from 2005 to present. The database has been integrated using IMDB and programmed to automatically update every time a new one is entered. You can read about the film, watch the trailer, check out some behind-the-scenes and read interviews with the cinematographers. If you like the lens, you can use the map to find a supplier near you and see which other Leitz lenses they have in stock.

made for motion pictures

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