- AuthorAlexandra König
- Published27 September 2019
The great outdoors start inside
ODLO has established their place as the innovation leader in layers technology. Their advanced micro climate management keeps you comfortable and warm in all conditions so that you can perform at your best. Everybody knows the key to doing great is feeling great, and that starts inside; figuratively and literally. ODLO’s layers provide the optimal thermal regulation necessary to help you perform better, from the first to the third layer.
The 2019 Fall/Winter campaign gives people #zeroexcuses to not be active, with our campaign: It’s what’s inside.
We took to the snowy outdoors in idyllic locations such as Italy, Switzerland, and of course Austria to shoot everything from cross-country skiing to hiking and everything in between. With everyone geared up from head-to-toe in ODLO’s latest innovations, performing at their best came naturally. The updated look and feel combined with a unique font and logo design enhanced the products’ key benefit, reiterating the idea that it’s what’s inside that counts.