• AuthorJon Parker
  • Published 22 May 2023

Porcelain pioneer chooses zooom for creative partnership

Plenty on the plate for new partners Rosenthal

It’s not every day you get to work with a company with more than 140 years of expertise. Rosenthal reached out to us to help with their branding. The heritage brand was founded in 1879 in Selb, Bavaria’s ‘porcelain capital’, where they have their global HQ and still maintain a factory. 

So where does zooom come in? We analyzed and researched into the brand’s position, strengths and weaknesses. With this we took a deep dive into the Rosenthal brand architecture and concepts in 2022 and presented a new, streamlined direction. Next, we are supporting with brand equity. It’s the start of a hopefully long and fruitful relationship with the heritage German brand and we can’t wait to move forward in this partnership. 

Brand building done right

zooom is a full-service agency with 20 years of industry experience, we have worked with brands large and small. We can give the whole package of brand building, creative concepts and corporate identity. Brands working with zooom can sit back and let us do the rest. 

All images are copyright by Andreas Hoernisch

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