- AuthorLiz Fieser
- Published 03 June 2025
Take your best shot with Mammut X Zooom
From Swiss Peaks to Global Feeds: A Campaign with altitude, attitude – and reach!
This summer, zooom partnered with Mammut to launch a bold global campaign that blends storytelling, digital innovation, and real-world activations to spark outdoor adventure and community engagement worldwide. Centered around photography, exploration, and creativity, the campaign brings Mammut’s core values – performance, quality, and pioneering spirit – to life.
Our challenge? Build a campaign that felt fresh, adventurous, and participatory on a global scale. Challenge accepted, results delivered!
Heiko Schäfer Takes the Lead
To launch the Mammut Photo Contest 2025, we hauled a desk into the Alps and put CEO Heiko Schäfer behind it – asking a bold question: What does it take to inspire the next great photo? The result: a cinematic hero video that blends leadership, altitude, and creativity. Shot over two days just before launch, the video rolled out globally and quickly racked up millions of views. From concept to international news distribution, zooom led the charge – delivering a high-impact opener to ignite entries and engagement worldwide.
Share Your Kind of Summer
The heart of the campaign is the Mammut Photo Contest – an open call to take your best shot and share “Your Kind of Summer.” At zooom, we develop the full digital experience: from the interactive platform and jury management to winner activations and global comms. With partners like Leica, SWISS, ZERMATTERS, Peli, Angelbird, COOPH, and Capture One onboard, the contest became more than a call for entries – it has become a global celebration of creativity and adventure.
Finders Keepers Challenge
To bring the contest into the wild, we launched the Finders Keepers Challenge – a global scavenger hunt with adventure-ready kits stashed in iconic locations. The rules are: find it, keep it, and share your story. From Canada to Switzerland, creators like Adam Ondra, ‘Frauki’, and Zac Alsop are joining the hunt alongside local outdoor communities. Concepting, influencer management, logistics, social strategy, and global rollout were all strategically led by zooom.
But the adventure isn’t over!
Kits are still being hidden, and your best shot could still win - enter now.
