- AuthorAlexandra König
- Published16 May 2019
SUUNTO releases 1138 Red Bull X-Alps Limited Edition watches
The Suunto 9 is a watch that’s built for adventure. With three battery modes and up to 120 hours of continuous tracking, it’s built to last. It’s built tough. Having been a sponsor of the Red Bull X-Alps for nine editions, they approached zooom to create their latest campaign for the Suunto 9 Red Bull X-Alps Limited Edition Watch.
Tested to the extreme, the Suunto 9 is the toughest adventure companion - perfect for the world’s toughest adventure race. It’s the ultimate collaboration and our first task was to position it that way. So, how do you announce that there are 1138 awesome limited edition watches available? Well, you get Red Bull X-Alps athlete, Paul Guschlbauer, to launch off a mountain wearing a Suunto 9 Red Bull X-Alps Limited Edition watch.
Using our expertise and insight in the world of the Red Bull X-Alps race, we took the defining qualities of the Suunto 9 and created the Tough Meets Tougher campaign. It’s a campaign idea that expresses just how tough you really need to be in order to compete in the world’s toughest race - and that no matter what happens, the watch will outlast everything.
It truly is a race where Tough Meets Tougher.