Unpacking the campaign

We know that being passionate about the outdoors also means you want to protect it, because you can’t be pro adventure without being pro planet. The PhotoSport III protects your gear, the places you shoot, and sets a new milestone for all of their future products. Our team was responsible for bringing this philosophy through in concept and final executions; from a go-to-market strategy, to the look & feel, to final print and video executions. The PRO campaign was also integrated onto their global website, social media and out-of-home.

Lowepro PhotoSport campaign PRO backpack

Countless more adventures

The PhotoSport III is just the first backpack to be released with Lowepro’s GreenLine design initiative, with many more to come very soon. We can’t be too specific, but we can say that you should follow us on social media at @zooomproductions to stay up to date with the latest news and projects keeping us busy.