We know that being passionate about the outdoors also means you want to protect it, because you can’t be pro adventure without being pro planet. The PhotoSport III protects your gear, the places you shoot, and sets a new milestone for all of their future products. Our team was responsible for bringing this philosophy through in concept and final executions; from a go-to-market strategy, to the look & feel, to final print and video executions. The PRO campaign was also integrated onto their global website, social media and out-of-home.