- 著者Siobhaun Hieber
- 公開済み 03 5月 2022
Bringing outdoors into workwear
Schöffel PRO uses their history to innovate the future of their products. They understand the exact needs of someone who is faced with the elements every day, so it makes sense that they would extend this knowledge into a field where people need the most protection: professional workwear.
We have been creating incredible campaigns with Schöffel for a couple of years now and in doing so have formed a great repertoire with the brand. So, when their sub-brand, Schöffel PRO, started thinking about initiating a complete relaunch, we’re happy to say that zooom was the obvious choice to do it! We immediately put our heads together and began strategizing their brand equity, designing their new look and feel, and creating a powerful new slogan: Geboren in der Natur. Geschaffen für die Arbeit. (Born in nature. Made for work.)