- AuthorSiobhaun Hieber
- Published 27 August 2020
A new partnership kicks off a new collection
Schöffel is the legendary Schwabmünchner outdoor brand and one of the oldest family-held companies in Bavaria, making quality clothing for over 200 years. Started in 1804 by Georg Schöffel, a stocking salesman, the brand has continued to grow into one of the most trusted brands for high quality textiles in sportswear. Combining tradition and modernity is what sets them apart, setting trends rather than following them.
With a new season approaching, Schöffel sought an agency with experience in outdoor, sports, and lifestyle communications with an international positioning. Our partnership with the brand comes at the perfect time, as they will be breaking completely new ground with their first bike collection in Summer 2021. It is a new venture in which zooom and Schöffel worked together to realign the brand’s identity and establish a solid long-term communications strategy.
The outcome? A whole lot of amazing creative work that we can’t wait to share with you!