- Authorzooom productions
- Published 07 October 2026
Powering "Mehr von dem, was zählt"
One idea, one direction
Kelag has launched a new multi-year campaign developed together with zooom, bringing brand communication, product marketing and sales under one shared idea: “An energy future that inspires.”
The campaign focuses on the people behind everyday energy decisions — from installing photovoltaics and replacing heating systems to switching to electric mobility. Instead of leading with technical complexity, the communication highlights what customers are really looking for: greater independence, lower costs, more comfort and long-term security.
Joining forces
As Kelag’s long-standing lead agency, zooom developed the strategy, creative concept and campaign system, creating a shared framework for both emotional brand building and sales-driven communication.
The collaboration was defined by a strong spirit of partnership, a high level of reliability and a shared understanding of the campaign idea. We are more than pleased with the result. Together, we succeeded in bringing ‘Mehr von dem, was zählt’ to life in an emotional, accessible and impactful way
Nico Kollmann, Team Lead Communications at Kelag.
Bringing the idea to life
The campaign was supported by an extensive photo and video production over two days, bringing together more than 20 people.
The production was designed to generate enough material for both long-term brand storytelling and shorter, product-focused communication. Photography and moving image were captured in parallel so that individual campaign elements could share the same visual language while being adapted to very different formats. Careful preparation on set also gave the post-production team the flexibility needed to build a broad library of assets from one coordinated production.
Bringing the idea to life
The result is a flexible creative system that can move from emotional brand storytelling to specific product and sales messages while keeping one consistent Kelag identity. Built to adapt across formats, topics and customer needs, the platform gives “Mehr von dem, was zählt” room to grow with the energy stories still to come.
Want to join forces?
Considering a similar step for your own brand - new imagery, new messaging, a sharper CI? Let's talk. zooom is the full-service creative agency that helps brands grow with confidence.
