- Authorzooom productions
- Published 19 October 2026
TASTES LIKE cozy evenings
New Autumn Campaign for The Organics by Red Bull® is live
When the air turns crisp and the sun sets a little earlier, the best moments happen around a crackling fire. That's exactly where we took the next chapter of TASTES LIKE __, the brand campaign we've been building with The ORGANICS by Red Bull® since becoming lead agency in 2024. After a sun-soaked spring/summer season, it was time to slow down, gather close and share good stories.
One trip, many stories
Good planning tastes like efficiency. The fall/winter content was produced in January in Malibu, Los Angeles, alongside our large-scale Germany's Next Topmodel production. While the cameras were already rolling, we set up a cozy glamping scene and invited two familiar faces: Red Bull athlete Leon Glatzer and former GNTM model Kathi. One afternoon filled with campfire glow, easygoing talks, plenty of laughs and ice-cold ORGANICS became a full set of video and photo content for the colder months ahead. The campaign themes say it all: TASTES LIKE cozy evening vibes - creating great moments with friends and laughs.
Natural vibes for a natural product
The ORGANICS by Red Bull® are organic soft drinks made from 100% natural sources. That's why authenticity was the guiding principle for every frame. No staged perfection, just real moments that reflect the product promise: not an energy drink, but a premium, natural refreshment.
A new favourite is here to stay
Remember the flavour that stole hearts this spring? ORGANICS Minty Blackberry, which we launched at the beginning of the year, has officially earned its spot as a permanent member of the fall/winter line-up. Love at first sip clearly turned into a long-term relationship.
From concept to campfire
As with every season, zooom handled the journey end to end, from creative concept and production management to art direction and post-production, delivering assets ready for every channel and touchpoint.
We wish everyone a cozy fall season full of great talks, laughter and, of course, GOOD TASTE. Haven't tried The ORGANICS yet? Now's the perfect time to grab one and find out what your next moment tastes like.
