• AuthorJon Parker
  • Published 15 March 2023

Red bull x-alps returns with a new route

Starting from the world-famous Kitzbühel-Kirchberg

Big news! We’ve been dying to share this with you - Red Bull X-Alps is back for the 11th edition in 2023. So, what’s new? This year we are starting in the world-famous ski resort and mountain town of Kitzbühel-Kirchberg and we’re also holding our prologue there too. In previous editions we started in Salzburg but this year we are starting directly from the Tirolean Alps. From Kitzbühel, the route does a counterclockwise circuit of the alps, going as far west as Mont Blanc and returning to the familiar goal of Zell Am See in Salzburgerland, Austria. This edition of the race has a similar distance to 2021 with 15 turnpoints that the athletes must cross. The 34 athletes from 18 countries must cross the main ridge of the alps five times and will also hike and fly in five different alpine countries: Austria, Germany, Switzerland, Italy and France. You can follow the action in real time with our revolutionary live tracking, so stay tuned.

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The 20th Anniversary race

This is the 11th edition of Red Bull X-Alps and a very special edition as we are celebrating having raced across the Alps for 20 years.

Red Bull X-Alps is the world’s toughest adventure race. It’s an extremely demanding battle across the Alps lasting almost two weeks in which athletes run, hike and fly by paraglider up to 150km a day. zooom has been there from the start. The race was founded in 2003 by the late adventurer Hannes Arch and Ulrich Grill, and has taken place every two years since. Every edition since 2009 has been won by the Swiss phenomenon Chrigel Maurer.

With headquarters in Austria, we at zooom are perfectly placed to hold events across the Alps. We have the expertise and experience to craft your campaigns to the next level.  

Contact us to see how we can serve you as a 360° agency.

The 20th Anniversary race

This is the 11th edition of Red Bull X-Alps and a very special edition as we are celebrating having raced across the Alps for 20 years.

Red Bull X-Alps is the world’s toughest adventure race. It’s an extremely demanding battle across the Alps lasting almost two weeks in which athletes run, hike and fly by paraglider up to 150km a day. zooom has been there from the start. The race was founded in 2003 by the late adventurer Hannes Arch and Ulrich Grill, and has taken place every two years since. Every edition since 2009 has been won by the Swiss phenomenon Chrigel Maurer.

With headquarters in Austria, we at zooom are perfectly placed to hold events across the Alps. We have the expertise and experience to craft your campaigns to the next level.  

Contact us to see how we can serve you as a 360° agency.

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