• AuthorJon Parker
  • Published 27 February 2024

The stage is set for Audix

Brand relaunch and new brand campaign for the american audio experts

Here’s the first look at AUDIX’s new brand campaign. We recently completed our work rebuilding the American brand's CI and brand equity. Our goal was to modernize the brand while preserving its heritage. With the new brand campaign, AUDIX is targeting a younger demographic in key markets such as Germany and the UK, introducing them to the world of high-quality microphones and sound.

 

A New Demographic

With the updated CI, we modernized the style and the visual language representing a new direction for the American brand. We focused on the X from AUDIX as a window into the performance of the artists. Paired with this striking visual graphic element we added the timeless headline, “Hearing is Believing”.

With a fresh new look and a bold new brand campaign AUDIX are prepared to strike out into new markets. The new brand campaign will be rolled out in specialty magazines and in-store in Germany and Europe’s largest music retailers. The campaign won’t just live instore, though. AUDIX are taking the campaign online too with social media rollout, paid adverts and online  merchandising for maximum reach. It’s an exciting new chapter for AUDIX and we can’t wait to see (and hear!) what’s coming next.

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