Passing the taste test

It’s one thing to walk past a piece of your team’s work in the streets of Vienna, it’s another thing to hear that every person who sees it thinks it’s super awesome too. The latest campaign went through rigorous market research testing and came out with flying colours based on the feedback of various representatives of the Austrian public. The design, photography, ideas and text all tested exceptionally well across the entire spectrum of Julius Meinl Coffee’s target groups, including current buyers and new potential customers.

The campaign will grow even bigger in Spring / Summer 2022; adding further brand awards by integrating digital advertising in big Austrian media, pre-rolls and video assets for social media, branding an entire tram, out of home display ads throughout Austria and even crossing borders with marketing in Croatia. And that’s just the beginning…

julius meinl in box ad
CO2 Neutral