When Leica approached us with creating a campaign for their new camera, the Leica C-Lux, we quickly got to testing Leica’s most affordable entry level camera and found that it actually sported big features like a 15x optical zoom and a 20mp sensor. We instantly fell in love, which made our task easier - to position and create stunning digital content.

Our team came up with a concept to show consumers that the C-Lux actually allows you to “get closer” to the people and things you love compared to shooting on your cellphone. From there we adapted the idea across all the platforms creating visuals, copy, and video content.