- Authorzooom productions
- Published 17 November 2025
New Yodobashi Xtreme Delivery Campaign out now
Zooom is taking Yodobashi Xtreme Delivery to new heights
Nine years after launching the first Yodobashi Xtreme Delivery series, we are happy to launch another ambitious Xtreme project – featuring Red Bull athlete Miyabi Ōnitsuka and adrenaline-fueled proximity flying through the Austrian Alps.
zooom productions is proud to announce the launch of the latest Yodobashi Xtreme Delivery campaign, a high-octane collaboration with Red Bull Japan and Mayrhofen im Zillertal that redefines what's possible in action-driven brand storytelling.
Nearly a decade ago, we pioneered the Xtreme Delivery concept for Yodobashi, Japan's leading electronics retailer known for its lightning-fast delivery service in Tokyo. Now, we're back with our most extreme production to date—taking the campaign from the streets of Tokyo to the peaks of the Austrian Alps.
The Ultimate Delivery Challenge
The new campaign tells the story of Red Bull snowboard athlete Miyabi Ōnitsuka (@miyabionitsuka) running low on energy while riding at Penken Park in Mayrhofen. Her solution? Order an ice-cold Red Bull through the Yodobashi App. A Yodobashi delivery specialist launches off a cliff, proximity flying at full speed through the dramatic mountain landscape. Navigating tight rock formations and sheer drops, he delivers the energy drink to Miyabi in record time—just as she needs it most. Fueled up, she launches into a massive trick over the snowpark's biggest kicker, sticking a flawless landing.
A Perfect Partnership
The collaboration represents a natural synergy between three brands that embody speed, precision, and pushing limits: Yodobashi's renowned Xtreme Delivery service, Red Bull's legacy in action sports, and Mayrhofen im Zillertal's reputation as one of Austria's premier alpine destinations.
"This campaign demonstrates what's possible when brands with shared values come together," added zooom CEO Ulrich Grill. "It's not just about fast delivery—it's about the commitment to go above and beyond, literally and figuratively."
This campaign demonstrates what's possible when brands with shared values come together. It's about the commitment to go above and beyond, literally and figuratively
Ulrich Grill, CEO zooom productions
The campaign launches across Yodobashi's social media channels, including Instagram (@yodobashi) and YouTube, with additional OOH activations planned throughout the season.
