- ProjectCampaign
- ClientYodobashi
- Web www.yodobashi.com
Yodobashi xtreme delivery
Non-stop action
Yodobashi is one of the largest retailers in Japan, boasting millions of products to choose from and a ton of ways to get them. The store has offered same-day delivery since before it was the norm and continue to innovate the future of shopping, finding new ways to make their products easily accessible. The brand has worked with zooom to test the most efficient (and crazy) delivery methods in nine consecutive campaigns, involving planes, motorbikes, BMX athletes, climbing up a 140m tall skyscraper, speeding through mountain passes, white water rivers and sand dunes. One thing is for sure, nothing is too extreme for these delivery people.
The ultimate delivery challenge
The new campaign tells the story of Red Bull snowboard athlete Miyabi Ōnitsuka (@miyabionitsuka) running low on energy while riding at Penken Park in Mayrhofen. Her solution? Order an ice-cold Red Bull through the Yodobashi App. A Yodobashi delivery specialist launches off a cliff, proximity flying at full speed through the dramatic mountain landscape. Navigating tight rock formations and sheer drops, he delivers the energy drink to Miyabi in record time—just as she needs it most. Fueled up, she launches into a massive trick over the snowpark's biggest kicker, sticking a flawless landing.
Extraordinary shoots
For the seventh and eighth editions in the Xtreme series we headed for the desert. For one video we envisioned a high-speed XTREME-branded buggy racing through the desert to get the parcel to the customer at Mach 10. The fully custom “Jackal” all-terrain vehicle was wrapped with the Yodobashi colors and put through its paces.
The second concept was even more ambitious. We planned a ‘sand boarder’ riding a snowboard down a sand dune then teaming up with the XTREME-branded Jackal for a short tow to wakeboard then finishing riding down a gravel dune. These two videos explore the length we are able to take our clients.
New heights
For the sixth Xtreme video we envisioned delivery to a mountain pass with a helicopter. For this, obviously, we needed a helicopter. Austria is blessed with majestic mountains, abundant snowfall and amazing scenery and navigate and film in these majestic peaks we needed experienced helicopter pilots. We organized not one but two helicopters for our video shoot around the Zell am See, Austria.
Delivery to lakes and mountains
In one video, our delivery hero saved the day by jetboarding across rivers and lakes to catch up with a group of kayakers; in the second video we predicted a future in which we all have our own fully automated delivery drones. This involved finding athletes of a different kind, ones that could fly over mountains, through narrow tunnels and tight ravines. We needed no one but the world’s best drone pilots! The video includes everything from drones zipping through treacherous mountain caves and waterfalls, to high-tech CGI scenes at the Yodobashi wearhouse, fulfilling the client’s vision of a futuristic delivery.
Racing deliveries in xtreme destinations for 2021
From the urban streets of Tokyo, to a wall tent hanging 700m above the ground - no location is unreachable for these super speedy Xtreme Delivery people. The latest videos are a testament to this, following the guys as they race down windy mountain passes and sprint across freezing glaciers. There really is no location too impossible for Yodobashi’s Xtreme Delivery.
