- Web www.yodobashi.com
Yodobashi is one of the largest retailers in Japan, boasting millions of products to choose from and a ton of ways to get them. The store has offered same-day delivery since before it was the norm and continue to innovate the future of shopping, finding new ways to make their products easily accessible. The brand has worked with zooom to test the most efficient (and crazy) delivery methods in three consecutive campaigns, involving planes, motorbikes, BMX athletes, and most recently, climbing up a 140m tall skyscraper. One thing is for sure, nothing is too extreme for these delivery people.
Pushing delivery to the xtreme for 2020
There are many obstacles that delivery people face every single day. The most common issue? Getting stuck in back-to-back traffic, both of whether it’s cars or people. However, for Yodobashi Xtreme it’s all about speed, which is why these delivery men didn’t let anything get in their way of delivering as fast as possible. No hurdle is high enough to stop these delivery guys. Needless to say, the outcome is some of the most exciting and exhilarating video series we have ever made.
Same-day gets a whole new meaning with Xtreme 2019
We sent Pro BMX Rider Rim Nakamura, competitor in the 2020 Olympics, and Kenichi Sato, Japan’s finest Pro Free Runner, on a mission: Deliver a package for Yodobashi Xtreme Delivery in the metropolis of Tokyo. Trying to keep up with these two champions was a challenge of its own.
XTREME TAKES OFF IN 2018
Our very first Yodobashi Xtreme Delivery campaign set the course for action by racing a car, a motorbike, and a plane against the clock to deliver in record-breaking times. It was the ultimate test for a brand like Yodobashi that prides itself on innovating new ways to make their shopping experience one-of-a-kind, and a whole lot of action-packed fun for everyone involved.
People of Japan see the big red X and immediately know it’s Yodobashi Delivery Xtreme rushing off to make another customer smile. Our team at zooom conceptualized and created a corporate identity for the brand with a new logo that epitomizes the feeling of speed. This was placed on everything from the delivery trucks to the delivery people.