- ProjectCampaign
- ClientThe Organics by Red Bull
THE ORGANICS by Red Bull® Launches 2026 Spring/Summer Campaign
TASTES LIKE an Epic Reunion
Spring/Summer 2026 marked a fresh chapter for ORGANICS by Red Bull®—a season of vibrant flavours and unforgettable moments. With the launch of a new flavour, we created a campaign that captures the joy of living in the moment. Guided by a shared vision with Red Bull, we brought it to life with LA-based photographer Aaron Smith and the fresh faces of Germany’s Next Top Model, turning every moment into a story worth savouring.
TASTES LIKE love at first sip
Every great story needs a star. Enter ORGANICS Minty Blackberry—a juicy, fruity-floral blackberry with a hint of mint, instantly becoming part of your day’s best moments. For the March launch in Germany and Austria, we created memorable social assets and ran a consumer activation inviting fans to join an online raffle. For the lifestyle and product shoot, beloved ORGANICS ambassador Kathi joined us along the stunning Malibu coastline. As the pictures can tell, Kathi fell instantly in love with this new flavour—have you tried it yet?
Living in the Moment
The claim of this year’s campaign embodied what the brand stands for: spontaneity, connection, and pure joy. We wanted to capture moments of joy and togetherness—something often lost amid the stress of everyday life.
Red Bull athlete Leon Glatzer and former GNTM contestant Kathi brought this campaign to life, alongside fresh faces Anna and Luis from GNTM 2026. On the golden sands of Malibu Beach, the group embodied the spirit of living fully in the moment, celebrating friendship, freedom, and the simple pleasures that make life unforgettable.
Beyond the Campaign
The adventure didn’t stop at the campaign. We extended our creative touch into juicy product assets and year-round activations, ensuring the flavour’s distinctive personality shines across every consumer touchpoint.
Crafting the Journey
Behind the scenes, zooom orchestrated the full journey: from the spark of an idea to concept creation, production management, art direction, and post-production. Every asset, every visual, every touchpoint was carefully crafted to work seamlessly across online and offline channels throughout Germany and Austria.
A Collaboration to Remember
This campaign was the result of a seamless partnership with Red Bull, where creativity met strategy at every step. From concept to execution, each moment was carefully crafted to connect with consumers, celebrate the new flavour, and leave a lasting impression. The ORGANICS are more than a drink—it’s an experience that brings people together, and this campaign ensured that every sip tells its story.
LIKE WHAT YOU SEE?
LET'S GET TOGETHER
We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.
You in?
