- AuthorAlexandra König
- Published 17 October 2019
Extreme. More Extreme. Yodobashi Xtreme.
zooom and Yodobashi conquer Tokyo
If you think of the most jam-packed, energetic and fascinating city in the world, what would it be? For us, the answer clearly is Tokyo. To cross Japan's vibrant capital will cost you excessive amounts of energy and creativity. But getting a parcel delivered right at your doorstep won’t take more than 2.5 hours. How? The answer lies in our latest project for our favourite client from the Far East; Yodobashi.
We sent Pro BMX Rider Rim Nakamura, competitor in the 2020 Olympics, and Kenichi Sato, Japans finest Pro Free Runner, on a mission. The goal: take a package for Yodobashi Xtreme Delivery somewhere in the metropolis of Tokyo. No matter how. But Xtreme-ly fast!
Next thing you know we found ourselves heavily loaded with cameras, trying to keep up with these two champions conquering urban Tokyo by dodging, diving and jumping obstacles until they made it to their destinations in record time. Needless to say, the outcome is one of the most exciting and exhilarating video series we ever made.
If you are curious about the results, please feel free to check them out here. Doumo arigatou gozaimasu!