- AuthorAnne Seidel
- Published 05 December 2021
Zooom Illuminates The World
Red Bull Illume Overall Winner has been unveiled
When it comes to announcing the winners of the world’s greatest adventure and action sports imagery contest, the question is – how to make the biggest impact?
The creative solution we devised for the 2021 edition of Red Bull Illume Image Quest was to create a week-long series of live shows that ran on Instagram @redbullillume, announcing category winners every day with a host of judges, Red Bull athletes such as Anna Gasser, Jon Olsson, Will Gad, and Rafa Ortiz – surprising the winning photographers by inviting them into the live call.
Every day for five days we announced two category winners, culminating in the live unveiling of the overall winner at an event in Aspen Snowmass, CO, USA coinciding with the launch of the global exhibit tour.
Out of 41,447 images submitted by thousands of photographers from all around the world, Will Saunders was unveiled as the overall winner for his stunning shot of climber Jake Talley taking a lead fall while climbing in Indian Creek, Utah. He was handed the overall winner trophy by former overall winner Chris Burkard.
The result was a truly global event that allowed Red Bull Illume fans, photographers and the events’ partners to fully engage in and be a part of.
© Will Saunders / Red Bull Illume
Global Exhibit Tour
The 56 finalist images now tour the world as a global exhibit tour, starting in Aspen Snowmass, CO, USA, before coming to Europe in 2022. For updates on exhibit tour stops, stay tuned to www.redbullillume.com.
The winning images are not only exhibited around the world but also displayed in the limited-edition Red Bull Illume photobook. The coffee table book features the top 256 images, beautifully presented with the finalist images accompanied with biographies of the photographers and stories on how they got the shot.
There are only 3,000 copies of the photobook available, each one individually numbered and stamped. It is available at redbullillume.com/photobook
Celebrate the people behind the lens
Red Bull Illume was founded in 2006 by zooom’s CEO, Ulrich Grill and has established itself as one of the biggest photography contests around the world. It is a contest to celebrate not just the images, but the people behind the lens – the photographers who go to such extraordinary lengths to capture the shot.
© Natalie Starr