Building success from the ground up
For us here at zooom, it all started with a question – how to pay tribute to the Schöffel legacy and make the brand fit for an entirely new segment at the same time?
Knowing how important it is to get things right from the very start, we began with a solid foundation: our team of strategists, concept developers and art directors reworked the brand strategy, CI, logo and font, while our in-house photography experts developed a unique signature style for the brand. Having all the building blocks ready, we went on to assemble them for our strategic showpiece, the new Schöffel brand campaign.