Skin in the game

Panasonic is a big name in electronics, photography and entertainment. Founded over a century ago in Osaka, Japan, the brand is known for the perfectionist quality of their consumer electronics. Because of our standing in Japan and our previous expertise with beauty and skincare we connected. Panasonic then trusted us to launch the new line of epilators.

Panasonic is a household name, so we were understandably excited to begin a relationship with the Japanese company. The goal was to launch the new EY Epilator Series, first in Europe, then rolled out worldwide. The beauty market is competitive, so we needed a campaign to stand out. But that’s what we excel here at zooom.