- AuthorAlexandra König
- Published 12 November 2018
knee deep in it
One of the essential insights we have from our extensive sports background is this: never change a winning team! Our passion for projects, (whether we’re out in nature or creating in the office), is what fuels our lives here at zooom. Nothing makes us happier than great collaborations with wonderful clients – and this one with ODLO just gets better and better.
The first mission that ODLO entrusted us with for SS 2018 was to establish them as the innovative leader of active layering that they truly are - and to spruce up their brand with some young and fresh energy. Through our #mykindofcool campaign, we did exactly that. Then, as the colder months arrived, our follow-up campaign for FW 2018 focused in on what matters most in sports; getting out and doing it.
While developing the core creative idea for FW 2018, we immersed ourselves deeply into the ODLO-world once again. Collecting insights into what it really means to be out and about, to enjoy an active and social lifestyle, we hit the mark with one word: ZERO. Serving as an anchor to connect all of our communications, ZERO symbolizes an attitude that is the key-element for our new ODLO campaign.
After defining the core creative concept, the real work started. Using our local knowledge of hidden gems in the mountains, we shot several videos and key-visuals for all core disciplines across the breathtaking alpine landscapes of Italy and Austria. We complimented this by developing a unique font and logo design, alongside a refined tone of voice. The result was an enthusiastic and inspiring full-scale campaign, delivering a unique look and feel and united by the strong and trendy hashtag: #zeroexcuses
Find more great stuff of the ODLO FW 2018 campaign here!