- AuthorSiobhaun Hieber
- Published 20 April 2022
Julius Meinl: A hot success
A strong insight
Recently, zooom began working with the revolutionary Viennese brand, Julius Meinl Coffee, to realise a national campaign in their Austrian home market which is modern and positions them at the top of every coffee lover’s mind. Our leading insight for all communications is that the brand has been roasting exceptional coffee long before it became a trend, since 1862 in fact. The campaign consisted of several layers centred around this strong heritage of the brand.
Passing the taste test
It’s one thing to walk past a piece of your team’s work in the streets of Vienna, it’s another thing to hear that every person who sees it thinks it’s super awesome too. The latest campaign went through rigorous market research testing and came out with flying colours based on the feedback of various representatives of the Austrian public. The design, photography, ideas and text all tested exceptionally well across the entire spectrum of Julius Meinl Coffee’s target groups, including current buyers and new potential customers.
The campaign will grow even bigger in Spring / Summer 2022; adding further brand awards by integrating digital advertising in big Austrian media, pre-rolls and video assets for social media, branding an entire tram, out of home display ads throughout Austria and even crossing borders with marketing in Croatia. And that’s just the beginning…