- AuthorRoman Denkmayr
- Published 19 January 2022
Reinventing Legends with Leica
Leica M11, rebuilt
It’s not very often that you get sworn to secrecy while working on a product release which the entire photography world is eagerly awaiting. Finally, the time has come to share our big secret with you: the new Leica M11 has officially been unveiled! While staying true to its classic look, the entirely rebuilt M11 features an exclusively designed full-frame sensor with Triple Resolution Technology, granting free choice between 60 MP, 38 MP and 18 MP.
This incredible piece of technology is built to impress and guarantees to set a new benchmark in rangefinder photography! For the landmark launch of the Leica M11 we came up with a creative concept that pays tribute to the reinvention of a legend and explored innovative ways how to present Leica’s flagship product to a global audience. It’s another successful campaign produced by zooom and Leica and totally worth checking out.