What is Red Bull Illume?

Red Bull Illume is the world’s greatest adventure and action sports imagery contest. Founded in 2006, it showcases the most creative and captivating action images on the planet, while illuminating the passion, lifestyle and culture of the photographers behind the lens. It’s a truly global phenomenon, known as the Oscars of adventure and action sports imagery, with a growing following around the world. Uniquely, Red Bull Illume is not just a competition but a global exhibition; after the winners are revealed, they tour the world displayed on 2x2m lightboxes, reaching new audiences at select venues. 

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Guarantee of excellence

Red Bull Illume offers potential partners something extremely valuable – a guarantee of excellence. The digital landscape is overwhelmed with mediocre photography. What the contest offers is access to the very best photography in the genre, a library of 60,000 adventure and action sports images together with the stories associated with the shot and the photographer. It’s a rich mine of content. 

overall winner fred mortagne
overall winner chris burkard
overall winner lorenz holder 2013
overall winner lorenz holder
overall winner ben thouard
overall winner will saunders
billion contacts

The numbers

The Red Bull Illume Image Quest 2021 saw 41,447 images submitted from 7,671 photographers from over 100 countries. These were eventually whittled down by a respected 50 strong panel of judges to 56 finalist images, 11 category winners and ultimately one overall winner. The total value of prizes on offer to the winners was more than €200,000, provided by our global partners such as Lenovo, SanDisk Professional, Black Diamond, Leica, WhiteWall, COOPH and CCS Fabric Frame.

The overall reach across the website, social media and earned media for 2021 was an incredible 2.8 billion contacts. With your brand logo integrated across all digital assets from flyers to posters, press releases, newsletters and the website, that’s a lot of visibility. 

We also offer integration into our stories, not just our own channels but in earned special interest channels in the sports, photography and news media. Red Bull’s global communications channels also help to amplify the message around the world. Furthermore, many Red Bull Illume photographers are influencers themselves, helping to spread and word. Former winner and 2021 judge Chris Burkard for example helped to share the buzz and excitement to his 3.8m followers. There are dozens of other photographers and videographers in our network with big followings. 

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Become a partner

There are many ways to be involved. One is to become a naming partner of a category and give prizes to the winners. Another could be to host one of the global exhibit stops, a great opportunity to invite your own clients and partners and build your own event. Other opportunities include organizing a workshop for photographers using your products or creating dedicated content with Red Bull Illume. 

In terms of sales drivers, all finalists (approximately 50 from all around the world) are invited into a special program to receive products from your company at a discounted price for time-limited period. We also offer special deals to the Red Bull Illume community via website stories, social media and the newsletter. Our favorite equipment is presented on redbullillume.com with links to your preferred sales channel while there is also the possibility to enter into a licensing deal to create highly desirable Red Bull Illume branded products. Guaranteed ROI includes free content, a global reach of 2.8 billion contacts, sales promotion, logo integration and pro deals. 

The Red Bull Illume Image Quest takes place on a two-year cycle, with the first year dedicated to the contest and the second year focusing on the activation of the winning images e.g. with the global exhibit tour. The 24 month cycle gives partners even greater value. 

Teaming up with Red Bull Illume means joining one of the largest photography communities in the world. Want to see what joining this great success story can do for your brand? Hit the link to chat about current partner opportunities for the next edition in 2023/2024. 

It’s a great success story. Be a part of it!

Partner Liaison & General Inquiries

Would you like to become a Red Bull Illume partner? 
Get in touch and find out how we can help your brand today.

ZOOOM Productions Gmbh
Anne Seidel
Felderstrasse 12
5330 Fuschl am See

Phone: +43 (0) 6226 8848 36
Email: anne.seidel(at)zooom.com

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Please note: 
For applications please use the form provided at the end of every job listing.
Due to the new GDPR regulations, we cannot accept any other form of online applications. 

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