Unlike the freedom you have on your personal social media accounts, a brand requires a lot more forethought and a well-planned, executable strategy. This involves everything from selecting the best suited platforms to speak to your audience, right through to choosing a design language, to coordinating which messages go on which platforms. One thing is for sure, the most successful content is entertaining or educational, preferably both.

We’ve been producing trending videos on YouTube within one of the most contested industries on social media: Photography tips and tricks with COOPH. At the start of this year, the channel reached the 1 million subscribers mark and still continues to grow every day. It’s the perfect example of content that is both engaging, and informative that uses natural product integration to gain brand awareness. We are always ready and on top of the latest trends, updated features, and of course, brand-new platforms- within 5 months of being on TikTok, COOPH had gained 30K followers.
 

Our expertise with social media is more than just sharing a cool video with the right hashtags, it is our understanding of the process that unfolds the full potential of a post. Content production for live and digital events is especially powerful for creating hype building up to the occasion, like for Red Bull X-Alps 2019, which saw 17 million impressions on Instagram feed posts alone. Talking to such a vast amount of people requires amazing community management, and we pride ourselves on our ability to connect with people, having created communities that share and interact for every client. To us, the community is the most important thing you have, because they dictate your entire social media strategy. After all, aren’t they who you need to talk to?