Red Bull X-Alps is the toughest adventure race in the world, pushing athletes to hike and fly a distance of over 1000km through the treacherous alpine terrain. You have to be fit, determined, and possibly a little crazy to enter a race like this; however, the athletes aren’t the only ones put to the test. Our challenge? The race has a start date and time; however, it could last six days or two weeks, all depending on when the athletes make it to the finish line. It also requires 24/7 coverage as it is one of the most dangerous races in the world, but it takes place in some of the earth’s hardest-to-reach areas. All of this, on top of the standard aspects to factor in when organizing a race.
We took the event online by creating the advanced Live-Tracking feature on redbullxalps.com, where fans, family, and the media could follow the event as it happened, because what’s a race without spectators? Our team was there to transform real-time footage and stories into exciting on-the-go content for the website, social media, international press, global TV & radio stations; ensuring that every piece of communication was up-to-date.
Partnering with sponsors is an important part of any event and we ensure that our sponsorship packages are more than just a logo on a poster; we like doing things a little differently, like putting your name at the top of a famous mountain. We provide sponsorship packages that are custom-made to suit your brand’s needs, all the way from product branding to digital merchandising.