Partnership is a collaboration

Red Bull X-Alps is the world’s toughest adventure race which happens every two years so it will next return in 2027. Since 2003 Red Bull X-Alps has revolutionized a sport, electrified millions of fans around the world, pioneered new technologies and helped many tourist regions and brands gain wider recognition.

For athletes, it's an incredible odyssey across the Alps, hiking and flying over 1,000km. But they don't do it alone – they have a supporter behind the scenes, making everything possible. That's also how we see our partnerships – a perfect team, creating an awesome event.

Tougher together

Our team believes that a successful partnership is more than just a logo on a poster. When you join Red Bull X-Alps 2027, you join a team that is dedicated to ensuring an unforgettable event. As a partner in the race, zooom will work with you to provide credible and authentic product stories with an opportunity to reach a massive audience. The 2023 edition saw 265,535,226 contacts reached on social media platforms alone.

There are a range of sponsorship options available whether you are a brand looking to promote your product; a tourism region interested in becoming a Turnpoint partner; or perhaps even creating your own line of Red Bull X-Alps branded products like the Salewa clothing collection or the Portable SSD for content creators by Angelbird

Check out the Red Bull X-Alps gear store to see how we’ve partnered with brands such as Volkswagen Commercial Vehicles, Salewa, Angelbird and Skywalk​​​​​​​.

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"At Volkswagen Commercial Vehicles, we don’t just provide transportation – we enable adventure. Our continued partnership with Red Bull X-Alps reflects our shared values: pushing boundaries, embracing the outdoors, and trusting in performance when it matters most. Whether it's the rugged Amarok, the new California, or the all-electric ID. Buzz – each vehicle supports athletes and organizers alike as they take on the toughest race in the Alps. We’re proud to be part of this extraordinary adventure."

Sandra Waidelich, Global Head of Marketing & Sales Experience at Volkswagen Commercial Vehicles

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“Red Bull X-Alps is more than an adventure race. It’s an opportunity to capture the imagination of your audience and celebrate some of the world’s best mountain athletes as well as the beautiful region of the Alps in summer.”

Ulrich Grill, race co-founder and CEO of zooom productions

Partner Liaison

Ready to launch your partnership with Red Bull X-Alps as a destination or brand?  
Get in touch with us today!

Elias Senoner
Phone: +436649631166
Email: elias.senoner(at)redbullxalps.com
 

ZOOOM Productions Gmbh
Felderstrasse 12
5330 Fuschl am See
Austria
 

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For the Sixth Edition of our zooom magazine we expanded our horizons. This issue celebrates our expansion to the Land of the Rising Sun. On top of that we look back on the action-packed last few years. See how we've built better brands with our amazing partners and team. Enjoy!

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