The Illume

The Illume marks a new chapter in adventure and action sports photography.

Built on the legacy of Red Bull Illume, the world’s most recognized photography contest of its kind, this next phase places a renewed focus on human-powered sports and the photographers who dedicate themselves to capturing them.

It also reflects something deeper. A growing awareness that the places we capture are the same places we’re responsible for protecting, and an intention to inspire that responsibility through the photos themselves.

Developed and brought to life by zooom, The Illume carries this legacy into its next chapter.