Reinventing Tradition

Just a stone’s throw from our agency in Fuschl am See, a familiar lakeside address has entered a new chapter. After three decades as the family-run Landhotel Schützenhof, the hotel was ready to reimagine itself by bringing it forward with clarity and intention.

The Vogl family had a clear ambition: to create a place where time slows down and the essentials take center stage. What they needed was a brand that could hold that vision and give it a voice.

zooom was commissioned to lead the full brand relaunch — from brand strategy and hotel concept development to naming, corporate identity and communication concept. Working closely with the Vogl family, we shaped a brand world that felt as personal as the people behind it.