From first steps to fearless rides

When woom approached us, they were already a beloved kid’s bike brand among families. Their bikes, built specifically for children from 9 months to 14 years, stand out through intelligent design, lightweight frames, and a deep understanding of what kids really need.
Our task wasn’t to reinvent woom, it was to sharpen what was already there: to make the brand clearer, more distinctive and more emotionally relevant.

 In just four months, we sharpened woom’s brand strategy, rolled out a global brand campaign and design system that translates product excellence into a coherent story of growing up with woom.